The paper analyzes the legal protection of a child’s image. It points out that the image, as an inalienable personal right constituting an element of identity, is subject to legal protection regardless of age; however, in the case of children, its protection involves additional difficulties stemming from the lack of full legal capacity and, consequently, the necessity for their legal representatives to act on their behalf. The study discusses the concept of image, its legal nature, and specific interpretive issues concerning the youngest children. It points out that the modern digital environment generates new threats to children and their image, such as identity theft, sharenting, troll parenting, and the use of deepfake technology. The paper also outlines a multi-tiered system of legal protection for a child’s image, encompassing provisions from various branches of law and based, among other things, on the key principle of the child’s best interests.