The rapid evolution of artificial intelligence (AI) is transforming the enforcement of intellectual property (IP) rights worldwide. This paper examines how AI technologies are being applied internationally to detect, prevent, and manage copyright and patent infringement, and extrapolates key implications for Vietnam. However, advances of AI also raise complex legal, ethical, and policy questions. The study proposes a conceptual model integrating AI tools with human oversight to strengthen IP protection, and suggests that Vietnam adapt its legal framework and enforcement strategies in line with international best practices. In conclusion, Vietnam can leverage international experiences to craft forward-looking policies that harness AI in IP enforcement, bolstering its capacity to combat infringement in the digital era, while upholding legal and ethical standards.